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"21 Grams: Myopia Prevention"
The Challenge
Myopia affects half of young adults in the US and close to 2 billion people worldwide. If things don’t change, then half the world’s population will have some degree of myopia by 2050.
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Create a 30 seconds spot that encourages young generation spending less time on the screen.
The Solution
Exposing our eyes to the blue light of electronics for long period of time will increase the chance of having myopia.
Production: Simon Yu, Xinru Jiang, Josh Abella,
Strategy: Simon Yu, Xinru Jiang, Josh Abella.
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