Background
Boston University - Advertising MS. Present
Emerson College - Marketing Com BS.
Dec. 2022 - Feb. 2023
Ogilvy | China.
Digital Markting and Analyst Intern
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Assisted Tik Tok (China) brand repositioning campaign
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Researched and analyzed industrial trends across database and media platforms generating social media campaigns for on of the top 3 Chinese tea beverage brands, MIXUE.
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Audited and researched brands in the green finance industry and developed brand competitive analysis
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Drafted media audit and initiated pitch for assigned brands
Jul. 2022 - Aug. 2022
East Coast Realty |MA.
Social Media Markting Intern
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Curated and crafted engaging content to drive brand recognition and engagement on owned media channels by 126% in 30 days.
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Monitored and updated all social media outlets (Realty Forum, WeChat, Little Red Book), developed additional social media avenues to market properties, organized campaigns to acquire new followers
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Filmed and photographed ECR influencer content, edited the video and audio into organized, complete, and compelling videos
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Drafted storyboards for Tik Tok contents.
Jan. 2022 - May. 2022
Creative concept and Storytelling | MA.
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Building campaigns for various types of brands through different formats, from print media, social media, digital to radio, creating advertisements using Adobe Illustrator and Photoshop
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Writing creative briefs and executing the ideas based on the personalized strategy
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Researched, created ads for companies Hyatt, Lodge Cast Iron Pan, Heads Up, LoJack, political campaigns “Get Out The Vote” and non-profit organization
Jan. 2024 - Present
Strategist
Creative Video Development
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Curated storyboards for assigned briefs from brands, Vrbo, 21 grams, and Dos Equis.
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Gathered and researched industrial analytics and translated to insight.
Jan. 2023 - May. 2o23
Strategist
Topics of Commercials
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Developed and filmed commercial spots for Dunkin, Nike, One Mighty Mill, and non-profit organization BCNC.
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Collaborated with filming crew to create storyboard and campaign strategy.
Jan. 2022 - May. 2022
Guerilla Marketing for Radical Storage (Rome) | MA.
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Building campaigns for various types of brands through different formats, from print media, social media, digital to radio, creating advertisements using Adobe Illustrator and Photoshop
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Writing creative briefs and executing the ideas based on the personalized strategy
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Researched, created ads for companies Hyatt, Lodge Cast Iron Pan, Heads Up, LoJack, political campaigns “Get Out The Vote” and non-profit organization